Work“Show us the work!” — Synapse Original |
The Yoma Central Showroom tour is a series of 5 videos highlighting the features and the high quality of equipments. Bringing the light on those luxury in finer detail units, to driven more visits in...
We found the perfect brand ally for the message "Stay Home, Stay Safe". If condoms are all about protection then the Covid-19 pandemic offered KISS the perfect opportunity to offer extra protection an...
Knowing that we needed to give a voice to a voiceless generation of women, we understood the old adage: a picture is worth a thousand words. So we developed an augmented reality filter for Facebook wh...
The construction project of the century is finally complete! We've completed a brand new website for Yoma Central, working from the foundations up. The aim of the site was to give some digital real es...
The NIVEA Whitening range empowers women by providing unique whitening properties and long-lasting fragrance, so we created a TikTok-inspired campaign featuring several well-known female KOLs. We aske...
Building on the success of our first digital commercial with Onepay, the follow-up demonstrated the convenience of the new Interbank feature in a witty 'day-in-the-life' scenario that was both fun and...
We realized that dreams really can come true with our first commercial for Onepay. Our creative vision was born out of the innovation of their their Interbank feature and saw our heroes and heroines d...
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The last few months have been very challenging to produce anything due to the COVID-19 restrictions. But this has not stopped Synapse Original from producing some awesome work! At the beginning of May...
We worked hard to understand the prophylactic market in Myanmar, the new challengers taking on KISS and its sister brand MOJO, before proposing an opportunity to put the fun back into sex with a KISS...
We transformed our four hero doughnuts into four never-before-seen characters, full of fruity fun and personality. We used these characters to tell stories of summer based on friendship and the enjoym...
The whole team, as part of the NTM Group, wanted to honour the Thingyan Festival, the people stuck inside and the brave heroes on the frontline, working through it to save lives in the fight against c...
We have identified three objectives: to drive brand awareness and build brand affinity, to educate consumers on the benefits of Sponsor and to create awareness of the Sponsor PET product while driving...
Sometimes the best experiences happen in the places where you least expect them. MEVIUS bought into this concept and challenged Synapse Original to conceptualize and create a unique experiential smoki...
We knew the pre-roll needed to be dynamic and colourful to appeal to Gen Z. They live in the moment and wait for no content. So we cut together colourful segments interspersed with artistic transition...
One of the most moving stories this Valentine’s Day came when Synapse Original recruited Sai Sai to help unite a couple in a long distance relationship. The video of the surprise reunion, staring Myan...
To make more Myanmar consumers consider Krispy Kreme we needed them to see the doughnut differently. Rather than just a sweet throwaway commodity, we gave the doughnuts their own personality with a wi...
We collaborated with a female fashion designer to create a collection of clothing inspired by the three fragrances of the Spring collection. The collection featured sleeveless designs, showing the con...
NIVEA Spring joined forces with 4 young female KOLs who each championed one of the fragrances. We have created a mini fashion show featuring each KOL launching the collection of fragrances.We used flo...
We tuned our target audience into Samsung’s “Awesome is for Everyone” campaign via Myanmar’s medium of the masses: Facebook. Blackpink were chosen to front Samsung’s global campaign, choreographing a...
In answer to the brief, we created a TVC featuring Sai Sai, as well an array of interesting characters from different walks of life. The diversity of the different characters as well as the humorous t...
Pre-launching with "Drone" food delivery to grab everyone's attention, the launch comes with the biker challenge, a truly unique way to include audience in the brand's marketing.Amplifying the launch...
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Our team came up with the idea of a jingle. A series of short videos where we focus on different personalities who will sing how they make their Premier cup of coffee. A driver, a designer and a...
We realized that bar branding in Myanmar was too often two dimensional; uninspired and perfunctory. It rarely added to the space or the experience. Knowing that Bawdar was about unforgettable moments...
Unique set up wit, a tunnel stadium, a photo booth, a MC, a prediction game, football table game, more than 2000 goodies distributed.
Built around the multi-channel content highlights you expect from Canal+, like drama, comedy and sports, the Canal+ stickers were an overnight hit and within just 2 months they had been shared 1.5 mil...
To showcase the vibrancy of youth and the daring power and interconnectivity of Gen Z, we opted to create a fast-paced, colourful commercial reflecting all that this generation is about: being in moti...
A visual with a pastel and plain color background to focus on the phone and on the colorful screen of this NEW Samsung Galaxy A6+ using the makeup of Aye Myat Thu to highlight it.
We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone....