The Family Diary - WebserieSamsung Myanmar |
Brief
Increase customer favorability and adapt Samsung's brand image to relate to the Myanmar market.
Description
We devised a series of branded content. The Samsung Family web series where every member of the family acted out a role. Each two minute episode focused on their family life, with a humoristic tone. One episode per week was released on Samsung Facebook page. There will be at least two Samsung CE product placements per episode.
Result
Viewers
11.3 Million
Engagement
7 Million
Shares
36,000
Other work — All work
Samsung Galaxy A51, A71 & Note 10 - Awesome Dance
We tuned our target audience into Samsung’s “Awesome is for Everyone” campa ...
One less thing to do!
Building on the success of our first digital commercial with Onepay, the fo ...
Newsletter — Monthly
Are you in the loop? Get all the latest news, views and insight from Synapse Original in one timely monthly.
