Brief

To engage with existing Canal+ customers and reach potential subscribers on Myanmar's most popular messaging platform, Viber, we created a set of uniquely expressive stickers, designed to be shared with friends and family in everyday conversation.

Description

Built around the multi-channel content highlights you expect from Canal+, like drama, comedy and sports, the Canal+ stickers were an overnight hit and within just 2 months they had been shared 1.5 million times by more than 1 million Viber users. How's that for a marketing idea that really sticks!