Brief

To acquire new users and change brand perception with the launch of the new NIVEA Floral Whitening Deep Serum (Spring) range.

Description

We collaborated with a female fashion designer to create a collection of clothing inspired by the three fragrances of the Spring collection. The collection featured sleeveless designs, showing the confidence of beautiful underarms.

To bring the campaign to life, we also joined forces with young female KOLs, each championing one of the fragrances. A NIVEA fashion show featuring each KOL launched the collection of fragrances.

Result